A Study on Behavior Rule Induction Method of Web User Group using 2-tier Clustering 


Vol. 15,  No. 1, pp. 139-154, Feb.  2008
10.3745/KIPSTD.2008.15.1.139


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  Abstract

It is very important to identify useful web user group and induce their behavior pattern in eCRM domain. Inducing user group with a similar inclination, a reliability of user group decreases because there is an uncertainty in online user data. In this paper, we have applied the 2-tier clustering, which uses the outcome of interaction with data from other tiers. Also we propose a method which induces user behavior pattern from a cluster and compare C4.5 with our method.

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[IEEE Style]

J. W. Hwang, D. H. Song, C. H. Lee, "A Study on Behavior Rule Induction Method of Web User Group using 2-tier Clustering," The KIPS Transactions:PartD, vol. 15, no. 1, pp. 139-154, 2008. DOI: 10.3745/KIPSTD.2008.15.1.139.

[ACM Style]

Jun Won Hwang, Doo Heon Song, and Chang Hoon Lee. 2008. A Study on Behavior Rule Induction Method of Web User Group using 2-tier Clustering. The KIPS Transactions:PartD, 15, 1, (2008), 139-154. DOI: 10.3745/KIPSTD.2008.15.1.139.

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