Effects of Entertainment and Economical Efficiency on the Mobile Advertising Value and Intention
Vol. 16, No. 1, pp. 43-54, Feb. 2009
10.3745/KIPSTD.2009.16.1.43
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[IEEE Style]
B. G. Lee, K. Y. Kim, H. S. Lee, "Effects of Entertainment and Economical Efficiency on the Mobile Advertising Value and Intention," The KIPS Transactions:PartD, vol. 16, no. 1, pp. 43-54, 2009. DOI: 10.3745/KIPSTD.2009.16.1.43.
[ACM Style]
Bong Gyou Lee, Ki Youn Kim, and Hye Sun Lee. 2009. Effects of Entertainment and Economical Efficiency on the Mobile Advertising Value and Intention. The KIPS Transactions:PartD, 16, 1, (2009), 43-54. DOI: 10.3745/KIPSTD.2009.16.1.43.