Analyzing Influential Factors of Sustainable Consumption Behavior in Mobile Videophone Services 


Vol. 16,  No. 2, pp. 281-294, Apr.  2009
10.3745/KIPSTD.2009.16.2.281


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  Abstract

The objective of this study is to analyze influential factors of sustainable consumption behavior in mobile videophone services using TAM(Technology Acceptance Model). The results of data analysis by SPSS 12.0 show that perceived usefulness, perceived easy of use, videophone service quality, concentration, and use of videophone service by acquaintances exert significant influence on continuous use for videophone services. But 'the level of neighbor's videophone possession and use, videophone charge, videophone quality, and privacy' as moderating variables haven’t significant influence on extended use.

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[IEEE Style]

D. W. Park, Y. H. Lee, B. G. Lee, "Analyzing Influential Factors of Sustainable Consumption Behavior in Mobile Videophone Services," The KIPS Transactions:PartD, vol. 16, no. 2, pp. 281-294, 2009. DOI: 10.3745/KIPSTD.2009.16.2.281.

[ACM Style]

Deog Wan Park, Young Hee Lee, and Bong Gyou Lee. 2009. Analyzing Influential Factors of Sustainable Consumption Behavior in Mobile Videophone Services. The KIPS Transactions:PartD, 16, 2, (2009), 281-294. DOI: 10.3745/KIPSTD.2009.16.2.281.

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