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Regulatory Focus Classification for Web Shopping Consumers According to Product Type
Soo Won Lee   Jong Bum Baik   Chung Seok Han   Eun Young Jang   Yong Bum Kim  
Ja Young Choi
Vol. 19, No. 4, pp. 231-236, Aug. 2012
10.3745/KIPSTB.2012.19.4.231

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