TY  - JOUR
T1  - Recommendation System Based on Correlation Analysis of User Behavior
Data in Online Shopping Mall Environment
AU  - Park, Yo Han 
AU  - Mun, Jong Hyeok 
AU  - Choi, Jong Sun 
AU  - Choi, Jae Young 
JO  - The Transactions of the Korea Information Processing Society
PY  - 2024
DA  - 2024/1/30
DO  - https://doi.org/10.3745/KTCCS.2024.13.1.10
KW  - Recommendation System
KW  - User Behavior Data
KW  - Implicit Feedback Data
KW  - Co-occurrence
KW  - Target Data
KW  - Auxiliary Data
AB  - As the online commerce market continues to expand with an increase of diverse products and content, users find it challenging in
navigating and in the selection process. Thereafter both platforms and shopping malls are actively working in conducting continuous
research on recommendations system to select and present products that align with user preferences. Most existing recommendation
studies have relied on user data which is relatively easy to obtain. However, these studies only use a single type of event and their reliance
on time dependent data results in issues with reliability and complexity. To address these challenges, this paper proposes a recommendation
system that analysis user preferences in consideration of the relationship between various types of event data. The proposed
recommendation system analyzes the correlation of multiple events, extracts weights, learns the recommendation model, and provides
recommendation services through it. Through extensive experiments the performance of our system was compared with the previously
studied algorithms. The results confirmed an improvement in both complexity and performance.