TY - JOUR T1 - Study on the Failure of DID Service Proliferation: Focusing on the Differences in Perceived Value between Service Providers and Service Consumers AU - Jeong, Hwang Hwa AU - Jung, Park Min AU - Mi, Chai Sang JO - The Transactions of the Korea Information Processing Society PY - 2025 DA - 2025/1/30 DO - https://doi.org/10.3745/TKIPS.2025.14.1.41 KW - Decentralized Identity Services (DID Services) KW - Verifiable Credentials(VC) KW - data privacy AB - This study aims to provide DID service providers with practical guidance on how to improve DID services. As a result of studying the actual service of providing DID service as a mobile employee card, we found the phenomenon of unmet expectation that the intention of providing the service is not delivered to the service user. It can be argued that DID services are not suitable for mobile employee cards, where the issuer stores all the employees’ information, and it can be posited that significant service strategic planning errors lead to the failure of DID service proliferation. We suggest that it is necessary to rethink the service strategy from an ESG perspective, such as trading personal information between companies, rather than replacing the digital version of physical ID cards.