A Construction of an Ontology Server and a Personalized Product Search Mechanism for Intelligent EC 


Vol. 7,  No. 5, pp. 1696-1707, May  2000
10.3745/KIPSTE.2000.7.5.1696


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  Abstract

With the proliferation of electronic commerce (EC), the product items which are transacted and the user classes who utilize the EC are spread rapidly. Many users have to expend time and effort in searching of products and or the shopping malls which deal with the products. For this reason, the intelligent retrieval of both malls and products based on an intelligent software agent has been raised as a hot issue. In this paper we have constructed an ontology server that is an essential constituent for agent-based intelligent EC. And also we have designed and implemented a user adapted personalized product search function based on the ontology that are registered in the server.

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[IEEE Style]

H. H. Chung, E. S. Lee, J. M. Choi, J. H. Han, J. H. Yi, "A Construction of an Ontology Server and a Personalized Product Search Mechanism for Intelligent EC," The Transactions of the Korea Information Processing Society (1994 ~ 2000), vol. 7, no. 5, pp. 1696-1707, 2000. DOI: 10.3745/KIPSTE.2000.7.5.1696.

[ACM Style]

Han Hyuk Chung, Eun Suk Lee, Joong Min Choi, Jung Hyun Han, and Jun Ho Yi. 2000. A Construction of an Ontology Server and a Personalized Product Search Mechanism for Intelligent EC. The Transactions of the Korea Information Processing Society (1994 ~ 2000), 7, 5, (2000), 1696-1707. DOI: 10.3745/KIPSTE.2000.7.5.1696.

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