Regulatory Focus Classification for Web Shopping Consumers According to Product Type 


Vol. 19,  No. 4, pp. 231-236, Aug.  2012
10.3745/KIPSTB.2012.19.4.231


PDF
  Abstract

According to consumer behavior theory, human propensity can be divided into two regulatory focus types: promotion and prevention. These two types have much influence on the consumer`s decision in many diverse areas. In this research, we apply regulatory focus theory to personalized recommendation to minimize the cold start problem and to improve the performance of recommendation algorithms. To achieve this goal, we extract the consumer behavior variables and information exploration activity index from web shopping logs. We then use them for classifying regulatory focus of the consumer. This research has the contribution to show the possibility of systematization of consumer behavior theory as an interdisciplinary research tool of social science and information technology. Based on this attempt, we will extend the research to IT services adapting theories on other areas.

  Statistics
  Cite this article

[IEEE Style]

S. W. Lee, J. B. Baik, C. S. Han, E. Y. Jang, Y. B. Kim, J. Y. Choi, "Regulatory Focus Classification for Web Shopping Consumers According to Product Type," The KIPS Transactions:PartB , vol. 19, no. 4, pp. 231-236, 2012. DOI: 10.3745/KIPSTB.2012.19.4.231.

[ACM Style]

Soo Won Lee, Jong Bum Baik, Chung Seok Han, Eun Young Jang, Yong Bum Kim, and Ja Young Choi. 2012. Regulatory Focus Classification for Web Shopping Consumers According to Product Type. The KIPS Transactions:PartB , 19, 4, (2012), 231-236. DOI: 10.3745/KIPSTB.2012.19.4.231.

Forms

Search
(IN TITLE, AUTHOR, ABSTRACT,KEYWORDS)

Advanced Search ▼

POPULAR KEYWORDS
(TOP 10 KEYWORDS)

Recent Publications
(LAST 3 YEARS)

Old Journals

Indexing

All publications of TKIPS is indexed in DOI, EBSCO, Google Scholar, Crossref, and CrossCheck.

TKIPS is also selected as the Journal for Accreditation by NRF (National Research Foundation of Korea).

Related Journals