Design and Implementation of Web Server for Analyzing Clickstream 


Vol. 9,  No. 5, pp. 945-954, Oct.  2002
10.3745/KIPSTD.2002.9.5.945


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  Abstract

Clickstream is the information which demonstrate users' path through web sites. Analysis of clickstream shows how web sites are navigated and used by users. Clickstream of online web sites contains effective information of web marketing and to offers usefully personalized services to users, and helps us understand how users find web sites, what products they see, and what products they purchase. In this paper, we present an extended web log system that add to module of collection of clickstream to understand users' behavior patterns in web sites. This system offers the users' clickstream information to database which can then analyze it with ease. Using ADO technology in store of database constructs extended web log server system. The process of making clickstreaming into database can facilitate analysis of various user patterns and generates aggregate profiles to offer personalized web service. In particular, our results indicate that by using the users' clickstream. We can achieve effective personalization of web sites.

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[IEEE Style]

M. J. Kang, O. R. Jeong, D. S. Cho, "Design and Implementation of Web Server for Analyzing Clickstream," The KIPS Transactions:PartD, vol. 9, no. 5, pp. 945-954, 2002. DOI: 10.3745/KIPSTD.2002.9.5.945.

[ACM Style]

Mi Jung Kang, Ok Ran Jeong, and Dong Sub Cho. 2002. Design and Implementation of Web Server for Analyzing Clickstream. The KIPS Transactions:PartD, 9, 5, (2002), 945-954. DOI: 10.3745/KIPSTD.2002.9.5.945.

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