Analyzing Effects of Government Promoting Policies for IPTV Adoption 


Vol. 17,  No. 3, pp. 233-244, Jun.  2010
10.3745/KIPSTD.2010.17.3.233


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  Abstract

This research aims to examine the efficiency and effectiveness of the governmental policies promoting IPTV by verifying their influences on the adoption empirically. The government unveiled several policies including creating demands in public sectors, developing diverse public contents, subsidizing the production of converged contents, easing the regulations to promote IPTV industry. While a lot of previous literature has already proved that a system quality, a content quality, and a perceived price have influences on the adoption of IPTV, the effects of governmental policies are not well understood despite of their contributions to the adoption. Rather, most of existing research on governmental policies in the context of technology adoption have focused on regulatory frameworks. The results of the study show that governmental policies have influences on consumers' perceived system quality and content quality. It is also found that perceived system quality, content quality and perceived price have influences on adoption intention. This study can contribute to the field in a way that it proves the important roles of governmental policies in the diffusion of new technologies including IPTV.

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[IEEE Style]

B. G. Lee, H. S. Seo, S. J. Lee, J. H. Kim, "Analyzing Effects of Government Promoting Policies for IPTV Adoption," The KIPS Transactions:PartD, vol. 17, no. 3, pp. 233-244, 2010. DOI: 10.3745/KIPSTD.2010.17.3.233.

[ACM Style]

Bong Gyou Lee, Hyun Sik Seo, Sung Joon Lee, and Jun Ho Kim. 2010. Analyzing Effects of Government Promoting Policies for IPTV Adoption. The KIPS Transactions:PartD, 17, 3, (2010), 233-244. DOI: 10.3745/KIPSTD.2010.17.3.233.

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