The Sequential Effects of Site and Customer Characteristics of Internet Shopping Malls on Perceived Risks and Purchase Intention
Vol. 14, No. 4, pp. 405-418, Jun. 2007
10.3745/KIPSTD.2007.14.4.405
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[IEEE Style]
S. R. Jeong, Y. S. Kang, C. Y. Lee, "The Sequential Effects of Site and Customer Characteristics of Internet Shopping Malls on Perceived Risks and Purchase Intention," The KIPS Transactions:PartD, vol. 14, no. 4, pp. 405-418, 2007. DOI: 10.3745/KIPSTD.2007.14.4.405.
[ACM Style]
Seung Ryul Jeong, Young Shin Kang, and Choon Yeul Lee. 2007. The Sequential Effects of Site and Customer Characteristics of Internet Shopping Malls on Perceived Risks and Purchase Intention. The KIPS Transactions:PartD, 14, 4, (2007), 405-418. DOI: 10.3745/KIPSTD.2007.14.4.405.